Mr Porter | Consumer targeting and segmentation through a nuanced understanding of affluent fashion consumers
Apollo Magazine | Collaboration to develop an in-depth cultural study
Grey Goose | Sharpening of growth strategy as the brand encountered a changing global context and shift in consumer mindset
Me by Meliá | Comprehensive strategy to attract an aspirational guest and prepare for significant international expansion
Immersion of a global drinks brand within culture in Mexico through cultivation of creators and opinion formers across key cities
Gran Meliá | Brand and creative elevation of Spanish hospitality brand and its flagship properties
Roberto Cavalli | Concept and positioning for a new hospitality flagship inspired by the heritage and legendary style of the Italian fashion house
Louisa Ballou | Positioning and marketing strategy for emerging fashion brand through a nuanced audience strategy
Initial | Naming and positioning of new agency representing global talents across luxury, fashion, beauty, and lifestyle
Farfetch | Messaging definition for the retailer’s entry into beauty
Lagavulin | Editorial strategy and new voice for the heritage whisky maker, helping it speak to a new audience of connoisseurs
Positioning and messaging for the introduction of new lifestyle hospitality brand by Rafael Nadal
Stella McCartney Beauty | Editorial pillars and social media playbook for the launch in collaboration with Socialrise
Ioannes | Repositioning and development of a new visual direction for an emerging fashion brand, guiding it into a new phase of relevance
Santoni | FW25 campaign creative, elevating imagery in line with positioning update
Villa Le Blanc | Creative direction and guidelines for the launch of a luxury resort in Mallorca
Praia D’El Rey | Identity and art direction in line with new positioning of a luxury resort in Portugal
Santoni | Concept development and creative direction for SS25 presentation
Palazzo Cordusio | Guest experience design and partnership and localisation strategy for launch of new luxury hotel in Milan
Curation and production of a set of exceptional private experiences for VICs at a leading London hotel
Embedding within opinion forming scenes across continental Africa to underpin the expansion of the world’s most valuable beer brand
Ryenn’s Eyes | Community curation to elevate and embed a new jewellery brand among London’s creative scene
Combining deep sector specialism, access to difficult to reach audiences and creative difference, Summer provides our clients with the informed perspective and cultural literacy needed to connect with relevant communities in the right way.
STRATEGIC INSIGHT
- Brand Audit & Management
- Audience Segmentation & Immersion
- Competitive Benchmarking
- Opportunity Mapping
Mr Porter | Consumer targeting and segmentation through a nuanced understanding of affluent fashion consumers
Apollo Magazine | Collaboration to develop an in-depth cultural study
Grey Goose | Sharpening of growth strategy as the brand encountered a changing global context and shift in consumer mindset
Me by Meliá | Comprehensive strategy to attract an aspirational guest and prepare for significant international expansion
Immersion of a global drinks brand within culture in Mexico through cultivation of creators and opinion formers across key cities
POSITIONING
- Naming
- Brand Strategy
- Concept Development
- TOV
- Cultural Outlook
Gran Meliá | Brand and creative elevation of Spanish hospitality brand and its flagship properties
Roberto Cavalli | Concept and positioning for a new hospitality flagship inspired by the heritage and legendary style of the Italian fashion house
Louisa Ballou | Positioning and marketing strategy for emerging fashion brand through a nuanced audience strategy
Initial | Naming and positioning of new agency representing global talents across luxury, fashion, beauty, and lifestyle
COMMS & STORYTELLING
- Marketing Strategy
- Content Strategy
- Brand Messaging
- Brand Editorial
Farfetch | Messaging definition for the retailer’s entry into beauty
Lagavulin | Editorial strategy and new voice for the heritage whisky maker, helping it speak to a new audience of connoisseurs
Positioning and messaging for the introduction of new lifestyle hospitality brand by Rafael Nadal
Stella McCartney Beauty | Editorial pillars and social media playbook for the launch in collaboration with Socialrise
IMAGE
- Visual Identity Design
- Packaging Design
- Campaign Creative
- Art Direction & Guidelines
Ioannes | Repositioning and development of a new visual direction for an emerging fashion brand, guiding it into a new phase of relevance
Santoni | FW25 campaign creative, elevating imagery in line with positioning update
Villa Le Blanc | Creative direction and guidelines for the launch of a luxury resort in Mallorca
Praia D’El Rey | Identity and art direction in line with new positioning of a luxury resort in Portugal
EXPERIENCE & COMMUNITY
- Partnership Strategy
- Activation & Touchpoint Design
- Localisation Strategy
- Retail Concept
Santoni | Concept development and creative direction for SS25 presentation
Palazzo Cordusio | Guest experience design and partnership and localisation strategy for launch of new luxury hotel in Milan
Curation and production of a set of exceptional private experiences for VICs at a leading London hotel
Embedding within opinion forming scenes across continental Africa to underpin the expansion of the world’s most valuable beer brand
Ryenn’s Eyes | Community curation to elevate and embed a new jewellery brand among London’s creative scene